Email Marketing Explained

Email marketing is very simple, it is a way of marketing your product or business using email to existing or potential customers.

Just think of when you have commented on, or purchased an item online, majority of sites will ask you for your email address and will give you an optional box to tick at the bottom asking if you are happy to receive information about Read more

iPad 4…or iPad Mini…or both?

There have been rumors recently that there is going to be a new ipad (The ipad 4 presumably) AND a iPad Mini to compete with the brand new Windows 8 tablets.

Speculation of a smaller iPad have been going about for a while now, no doubt it would be very Read more

Samsung Galaxy S3 Incredible Leak

Only 12 days until the Samsung Galaxy S3 (or whatever it will be called) and there has been a incredible leak, A device which appears to be the S3 has appeared online, Supporting a 4.6 inch, 720p Display.

The leak has come via the Vietnamese site Tinhte revealing footage of a mysterious device, which gives what could possibly be the hardware specs for the S3 – we will find out on the 3rd of May.

The phone is thought to have an 8mp camera around the back and what appears to be a flash. Is all suspected to be powered by a 1.4GHz Quad Core possessor and 16GB of internal storage plus a Micro SD card slot to add even more storage to the phone is also Read more

A Beginners Guide to SEO – Part 2

Analysing your competitors to find viable keywords.

Now that you have a keyword list of suitable search terms that will convert into real customers when they reach your website, you need to compare your website with those of your competitors.

Begin by typing one of your keywords into Google. Look through the results, to find a site with a similar URL to yours. If yours is keyword rich, then you want keyword rich competitor URL’s to analyse, if your site URL is your company name and non keyword rich, then you want to compare your site to a competitor who has also used their company name.

Likewise, compare your site home page to the home page of Read more

Smells like Macbook pro

For those of you who treated yourself to an Apple Macbook Pro, can you still remember that ‘brand new’ smell as you opened the box? To many readers this may seem silly but for all of you Apple lovers you may be thrilled to hear that a fragrance has been produced that smells of ‘New Macbook’.

Australian artists Simon McGlinn, Gavin Bell and Jarrah de Kuijer clubbed together to produce a very original project for their Greatest Hits art project which will soon be exhibited in  Melbourne’s West Space art gallery. With the help from fragrance company Air Aroma, The three men have reached Read more

Samsung Galaxy S3 Latest News

With 13 days to go until the launch of the new Samsung Galaxy S3 it is still unknown as to when the smart phone will be available in high street stores. Latest news suggests that it might not live up to what people are originally hoping for and will simply be a minor upgrade from the S2.

Like Apple made the iPhone 4s from the iPhone 4 it seems that this is what we could expect to happen with Samsung. Sure the S2 was a very popular phone and still is but it seems to be said that the S3 will share all the same qualities but may hold a Read more

A Beginners Guide to SEO – Part 1

Beginners Guide – SEO Keyword Research

All SEO begins with Keyword Research. There is absolutely no point in doing anything to your website until you know what keywords you want to rank for. Once you have a keyword list, you can start to apply those keywords to your pages, but NOT yet!!

Finding good keywords is the key to success. Your keywords need to possess two primary qualities; Read more

How to Write a Great Press Release

For those of you who do not know what a press release is, it is basically a riveting news story written by a public relations professional which is then forwarded to targeted members of media. The goal of a press release is to grab the interest of a journalist or publicist hoping that they will promote and publish your news story.

Now how to write a press release. It is always important to write a press release in third person, not referring to anything as I or We. This will make you sound biased. The best and most popular way to lay your press release out is to start with the company name at the top and the contact details of who is writing the press release on the left of the page, followed by an eye catching head line or title that will Read more

Latest on Facebook’s Instagram deal

Opinions are divided when more information about Mark Zuckerberg (founder of Facebook )and his deal with Instagram come to light.

when it became official that Zuckerberg made the purchase of photo editing app Instagram for half the price at $1 billion, it seems he neglected the fact to tell the rest of the board at Facebook that he had made this purchase, not to mention that Kevin Systrom now has a Read more

Website conversion rate

Website Conversion Rate

Every website serves a purpose, whether it be to promote a product or business, allows people to communicate with friends and family or simply sell your product and make money. Whichever it may be you need it to work and understand how to make it work.

How your website users interact with your site is hugely important to your long term success online.

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