A Beginners Guide to SEO – Part 3

On-Page SEO

On-page SEO is the process of applying your chosen keywords to your website pages so that Google and the other major search engines such as Bing can easily understand what your pages are all about, and can then rank then accordingly.

It is very important at this stage too bear a few things in mind;

 

1. Each page should be focused on a different area of your business. The search engines want to see specific pages about specific subjects, so each product, service or offering should have its own page of content.
2. The keyword density is very important. You should aim to have at least 500 words of content on each page, and the keyword density for your primary keywords or phrases should be set at about the 2% mark. Any more than this and you run the risk of being penalised for keyword spam and any less and your page won’t have enough relevance to the search engines.
3. The most important area for you to include your primary phrase or keyword on the whole page is in the page title. This needs to be short and sweet. It is only natural to try to keyword stuff this attribute as much as you can, but less really is more here, so stay tight to your main keyword for the page content.
4. META’s – These are two areas where you can include your major keywords and phrases. Even though very few search engines use the Keyword Meta tag to directly assess your page content, they still apply relevance via the words you include in the tag, so it makes sense to include all the keywords and phrases related to the specific page content. The Description tag is often used as the three lines of content listed in Google below your listing, so you want them to be compelling and useful to your potential visitors as well as search engines. Instead of ramming them with every keyword and phrase that you can think of, construct a couple of concise sentences the include the main keywords that you want to rank for, but that tell readers what they can expect on your page.
5. Alt text is a good place to add descriptive text related to the mage that is attached to the Alt text. Avoid keyword spamming here, and instead use unique descriptions for each image, that include keywords which also appear in the content of your page.
6. Page Headings, H tags are a key indicator of what specific paragraphs of your page content are about. Use as many as you require in order to sub heading your content clearly and concisely.

Now you have your page content optimised for the search engines, it is time to start building your websites popularity. If you want to learn more about how you can SEO your website or blog yourself, take a few minutes to find out everything you need to know here

, or work your way through these SEO training courses and teach yourself how to be an expert optimization consultant.