How to Write a Great Press Release

For those of you who do not know what a press release is, it is basically a riveting news story written by a public relations professional which is then forwarded to targeted members of media. The goal of a press release is to grab the interest of a journalist or publicist hoping that they will promote and publish your news story.

Now how to write a press release. It is always important to write a press release in third person, not referring to anything as I or We. This will make you sound biased. The best and most popular way to lay your press release out is to start with the company name at the top and the contact details of who is writing the press release on the left of the page, followed by an eye catching head line or title that will Read more